Jacques séguéla. Advertising legend Jacques Séguéla on creativity, disruption in adland, and why the future is the 2

Jacques Séguéla, invité Conférence ISEG One 2019

Jacques séguéla

McCann Erickson tried to do that in Japan. Now more than ever creativity is necessary. Havas is very strong in France and Spain. In explaining the dangers of their astronomic growth and wide reach, he offers a brief history lesson. Already Facebook has influenced Brexit, the Trump election, and the Brazilian election.

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Jacques Séguéla Highest

Jacques séguéla

The sum total is a full end-to-end partnership rooted in efficiency and agility. As a creative person, what do you make of machines buying advertising these days, and what that means for creativity? Dans Autobiographie non autorisée publiée en 2009, Jacques Séguéla relate la rencontre entre le président Nicolas Sarkozy, dont il est devenu un proche, et sa future épouse, , lors d'un dîner à son domicile en novembre 2007. Jacques has this charisma that seems to come out of nowhere. You were not born at that time. Industry is all about machines. With buying weight you could win market share. I call Martin Sorrell, Sir Dollar.

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Jacques Seguela

Jacques séguéla

Creative minds need space, a creative community, and a creative environment around them that is completely the opposite of data. But not for me — not for a creative guy. In Paris, we have 2,500 people in three buildings. Latin advertising goes from the heart to the head — always too emotional. Scientists are the guides of the poets.

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Advertising from the heart: Exclusive interview with Jacques Seguela

Jacques séguéla

Among his high-profile roles at Havas, Seguela has served as chief communication officer, chief creative officer and vice president. When snow melts it becomes Spring. Tech without affect is the death of humankind. How do you see creativity changing? You see a couple seated in a café. Then we invested in South America, and now that region is 12-15% of the business. They will fight to put a human dimension back at the heart of communication, to make humanity central to brands.

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Advertising from the heart: Exclusive interview with Jacques Seguela

Jacques séguéla

Billiemaz: There are different types of tests. But the campaigns are nothing. Сегела работи за камерунския президент Пол Бия през 1992 година. In the 20th century, was creativity the motor of advertising? Il rencontre sa future femme, Sophie Vinson , qui est stagiaire dans son agence en 1977. À la révolution marchande, puis industrielle succède enfin la révolution infostrielle: la nôtre.

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Jacques Seguela

Jacques séguéla

The American way starts with the head to get to the wallet. Ils préfigurent une guerre sans guerrier, une guerre sans conscience, une guerre sans limite. After that, we made the agency totally integrated. It can so easily be destroyed. I think that the future of the ad spot is two seconds. Les Gafa se sont construits sur les budgets des annonceurs que nous leur avons apportés.

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Le site officiel de Jacques Séguéla

Jacques séguéla

Si à cinquante ans, on n'a pas une Rolex, on a quand même raté sa vie! En 2006, Jacques Séguéla revendique avoir participé en tant que publicitaire à 1 500 campagnes publicitaires et vingt présidentielles. He formed Havas, which is the oldest agency in the world. We need to be hybrid and bring technology and creativity together. Тази книга е синтез на около дванадесет години от опита му в рекламата, след като е бил известно време репортер във France Soir и после главен редактор в. What are the skills most needed for a creative person to thrive today? Wikipedia® est une marque déposée de la , organisation de bienfaisance régie par le paragraphe du code fiscal des États-Unis. An issue that can only be resolved with a bold reaction, he says — not least in data protection. The more you glorify it, the more it will glorify you.

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